Whether we were skiing, riding bikes, running, or hiking, it was mostly noticeable during those bigger days in the backcountry. You could think less about your feet, and focus more on what mattered. We found real gains in comfort and efficiency. Seriously.
So, we got to work. Construction, knitting equipment, yarns, fitment, moisture management, durability. Relationships forged with repressed visionaries of the knitting and textile industry. Business development. Further needs analysis.
Design, construct, test, iterate.Repeat.